At a Glance
The headline numbers for the selected date range (top-right period buttons). Every card is clickable — click it to see the exact people behind the number. "New Members" and revenue count people who joined in this window; "Drop-ins & Packs" are non-member class-pack/single-session buyers.
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By Club · Funnel Health
score 0–100 (booking·show·close, weighted to close) · sorted worst-first · click a club for its leads
Each club scored 0–100 on how well it moves leads through the funnel (weighted toward closing members). Red = needs attention, amber = watch, green = healthy. The mini funnel on each card shows leads → booked → attended → member for that location. Click a card for its leads.
The Funnel — Creative → Channel → Call → Membership
How people move from ad → channel → squad-placement call → membership, for the selected dates. After the call they either become a member or buy a class pack (non-members). Click any stage to see those people. Hover a creative segment for its name.
New Member Revenue by Studio
Members by Channel
By Channel / UTM Source
— tracked leads
Where leads came from, based on their UTM source (the tag on the ad/link they clicked). Leads with no tag show as Direct/Organic — that bucket is large right now because most sign-ups aren't UTM-tagged. Click a row to see its leads.
| Channel | Leads | Calls Att. | Members | CVR | Spend | CAC | ROAS | Share |
|---|---|---|---|---|---|---|---|---|
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By Creative (UTM Content)
Meta Paid + Instagram
This is lead-gen creative — the specific ad (from its utm_content tag) that generated the lead, not necessarily the one that closed the sale. Use it to see which ads bring people in. Note: the Members column here undercounts (it only counts members who were tagged to a creative and captured in this window) — trust the funnel above for true member totals.
| Creative | Leads | Calls Att. | Members | CVR |
|---|---|---|---|---|
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Creative Intelligence (Motion)
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Leads grouped by Motion's messaging angle & visual format. Click any row to see every lead and where they are in the funnel.
By Message (angle)
| Message | Leads | Att. | Mbrs | CVR |
|---|---|---|---|---|
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By Creative Type (format)
| Type | Leads | Att. | Mbrs | CVR |
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By Hook Tactic
| Hook | Leads | Att. | Mbrs | CVR |
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Creative Insights
auto-generated from the current window
Constraints & Leaks