At a Glance
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By Club
click a club to see its leads
The Funnel — Creative → Channel → Call → Membership
Hover a creative segment for its name · revenue data from Mindbody
Revenue by Studio
Members by Channel
By Channel / UTM Source
— tracked leads
| Channel | Leads | Calls Att. | Members | CVR | Spend | CAC | ROAS | Share |
|---|---|---|---|---|---|---|---|---|
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By Creative (UTM Content)
Meta Paid + Instagram
| Creative | Leads | Calls Att. | Members | CVR | Spend | CAC |
|---|---|---|---|---|---|---|
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Creative Intelligence (Motion)
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Leads grouped by Motion's messaging angle & visual format. Click any row to see every lead and where they are in the funnel.
By Message (angle)
| Message | Leads | Att. | Mbrs | CVR |
|---|---|---|---|---|
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By Creative Type (format)
| Type | Leads | Att. | Mbrs | CVR |
|---|
By Hook Tactic
| Hook | Leads | Att. | Mbrs | CVR |
|---|
Creative Insights
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Constraints & Leaks