Overall Picture
The headline numbers for the selected date range (top-right period buttons). Every card is clickable, click it to see the exact people behind the number. "New Members" and revenue count people who joined in this window; "Drop-ins & Packs" are everyone who bought a drop-in or class pack (members and non-members, each labeled, with lead / squad-call / purchase dates).
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By Club · Funnel Health
measured against benchmarks · sorted worst-first · click a club for its leads
Each metric carries a dot against its benchmark: 25 leads/week, 75% of leads schedule a call, 75% of those show, 60% of attendees convert. at or above within 10% under too little volume to judge. The leads benchmark scales to the dates you have selected. Click any card for that location's full funnel and every lead behind it.
This week's cohort, Creative → Channel → Call → Membership
How people move from ad → channel → squad-placement call → membership, for the selected dates. After the call they either become a member or buy a class pack (non-members). Click any stage to see those people. Hover a creative segment for its name.
New Member Revenue by Studio
Members by Channel
By Channel / UTM Source
— tracked leads
Where leads came from, based on their UTM source (the tag on the ad/link they clicked). Leads with no tag show as Direct/Organic, that bucket is large right now because most sign-ups aren't UTM-tagged. When the medium names a channel (e.g. source=meta, medium=manychat), the lead is folded into that channel. Click the ▸ caret to break a channel down by UTM medium; click any row to see its leads.
| Channel | Leads | Calls Booked | Members | CVR | Spend | CAC | ROAS | Share |
|---|---|---|---|---|---|---|---|---|
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By Creative (UTM Content)
Meta + Instagram
This is lead-gen creative, the specific ad (from its utm_content tag) that generated the lead, not necessarily the one that closed the sale. Use it to see which ads bring people in. Note: the Members column here undercounts (it only counts members who were tagged to a creative and captured in this window), trust the funnel above for true member totals.
| Creative | Leads | Calls Booked | Members | CVR |
|---|---|---|---|---|
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Creative Intelligence (Motion)
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Leads grouped by Motion's messaging angle & visual format. Click any row to see every lead and where they are in the funnel.
By Message (angle)
| Message | Ads | Leads | Att. | Mbrs | CVR |
|---|---|---|---|---|---|
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By Creative Type (format)
| Type | Ads | Leads | Att. | Mbrs | CVR |
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By Hook Tactic
| Hook | Ads | Leads | Att. | Mbrs | CVR |
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Creative Insights
auto-generated from the current window
Constraints & Leaks