Posts tested in paid
Post-level detail
One row per post, grouped by the test round its ad set names. LSR is of the people
who clicked through, the share that booked a call:
booking confirmations ÷ link clicks.
Hypothesis, status and notes under each row are editable and shared with the team.
Click a booking number to see who booked, and which club they are attributed to.
Organic columns come from the Instagram Graph API;
paid columns from Meta Ads. Verified leads/calls come from the Mindbody attribution worker, joined on the
utm_content ad name, and it is stricter than Meta's pixel count and will read lower.| Loading… |
Did it carry over?
Spearman rank correlation between each organic signal and each paid outcome, across posts that have both.
Rank correlation is used rather than a straight average because a couple of viral posts would otherwise dominate.
Patterns
Organic engagement vs paid cost per lead
Each dot is one post. Left-to-right = how well it did organically; lower = cheaper leads in paid.
A downward drift means organic engagement predicted paid efficiency.
Paid efficiency by creative format
Cost per lead by format, across the posts tested. Bars are labelled with the number of posts behind them,
treat any bar under 3 posts as directional only.